Hair, nails, lashes, facials and aesthetics clinics rely on trust before someone books. Fleek connects Dubai beauty businesses with creators whose audiences ask for salon recommendations every week.
Beauty is the strongest before-and-after category on Instagram. A balayage transformation, a lash lift or a facial glow-up gives a creator a natural story arc, and it gives their audience proof of your work rather than a claim about it. Bookings also follow quickly. Unlike a restaurant visit, a salon result stays on the client for weeks, so the creator keeps referencing it in later posts without you asking.
Pick one signature treatment rather than an open-ended voucher. Examples that work in Dubai: a cut and gloss, a full set of soft gel nails, a classic lash set, a 60 minute hydrating facial, or a hammam ritual. Ask for a reel that includes the arrival, the treatment in progress and the final result, plus two stories with your location tag and a swipe-up to your booking link if the creator has that feature.
Set filming rules in advance. Many salons restrict filming to a specific chair or room so other clients are never in shot, and ask that staff faces are only shown with consent. For aesthetics and skin clinics, be careful with medical claims. UAE advertising rules do not allow creators to promise medical outcomes, so brief them to describe their own experience rather than guarantee results, and to label the collab as a paid partnership when a fee is involved.
Match the creator's hair type, skin tone or nail style to the service you want to showcase, because their audience is likely to look similar. A curly specialist gains far more from a curly-hair creator than from a general lifestyle account. Also check where the creator lives. Beauty is a repeat, local purchase, so a creator based in your own community will bring the highest quality of referral traffic.
You can post a collab free on Fleek and let creators apply, or browse creator profiles by follower count, area and last active date and message them directly on WhatsApp.
Free treatment is the standard entry point. Larger creators, or campaigns where you want ad usage rights and fixed posting dates, usually also involve a cash fee, which you can set on your collab.
One reel showing the transformation, one in-feed post or carousel, and two stories with a location tag. Ask for the raw footage too if you want to use it in your own ads, and agree that in writing.
Be cautious. UAE rules restrict how medical and aesthetic procedures can be advertised, so keep claims out of the brief, avoid before-and-after promises for medical work, and have your marketing team approve the caption.