Why shisha lounges suit influencer collabs
Shisha is an experience purchase. People choose a lounge because of how it looks and feels, which is exactly what a creator can show in fifteen seconds of vertical video. Skyline views, fire pits, lanterns and cushioned majlis seating all film well after dark. Unlike a restaurant, a lounge can host a collab in a slower midweek slot at very low cost. The marginal cost of one shisha and two mocktails is small, while the reel it produces reaches thousands of people who are actively looking for somewhere to sit tonight.