For creators
How to Make an Influencer Media Kit That Dubai Venues Actually Read
A media kit is your one-page pitch. Dubai venue owners and marketing managers are busy, so a clear kit that shows who you reach and what you deliver gets more replies.
Short answer
An influencer media kit is a one or two page document that shows brands who you are, who follows you and what you can create. Include a short bio, follower count and engagement rate, audience location (share of followers in the UAE and Dubai), age and gender split, three to six content examples, collab packages and contact details. Keep it current every month and send it as a PDF or a link.
Key takeaways
- Lead with audience location: Dubai venues care most about local followers.
- Engagement rate and Reel views matter more than raw follower count.
- Show real examples of past collabs, ideally with results.
- Offer two or three clear packages instead of a long price list.
- Update stats monthly and date the kit.
What is a media kit and why do you need one?
When a venue considers working with you, it needs to answer three questions quickly: does this creator reach our customers, is the content good, and what will we get? A media kit answers all three on one page, so the venue does not have to dig through your profile.
It also makes you look professional. Many Dubai creators only send a handle on WhatsApp. A tidy kit with numbers and examples stands out immediately.
What should a media kit include?
| Section | What to show | Where to find it |
|---|---|---|
| Intro | Photo, name, handle, one-line niche | Your profile |
| Audience size | Followers per platform | Instagram, TikTok |
| Engagement | Average likes, comments, Reel views | Instagram Insights |
| Audience location | Percent in UAE and top city | Insights, Audience tab |
| Demographics | Age range and gender split | Insights, Audience tab |
| Content examples | 3 to 6 best posts or Reels | Screenshots or links |
| Past partners | Venue or brand names you worked with | Your records |
| Packages | 2 or 3 clear options | Your own pricing |
| Contact | Email and WhatsApp | Your details |
How do you calculate engagement rate?
A simple method: add up likes and comments on your last 10 posts, divide by 10, then divide by your follower count and multiply by 100. For Reels, also share your average views, as venues increasingly look at reach.
Be honest. Venues can see your public likes and comments. Inflated numbers lose trust fast, and on Fleek Dubai follower counts can be checked against live Instagram data.
How should you present packages?
Keep it simple. Most Dubai venues want either a hosted visit with Stories, or a hosted visit with a Reel and Stories. Bigger brands may want usage rights or a series of posts.
- Starter: hosted visit plus 3 to 5 Stories with tag and location.
- Standard: hosted visit plus 1 Reel (Collab post) plus Stories.
- Premium: 2 Reels over a month, Stories, and permission for the venue to reuse the content.
You can list prices or write 'rates on request'. For guidance on typical ranges, see our Dubai influencer rates guide.
How should it look?
- Use a free design tool and a clean template with lots of white space.
- Keep it to one page for local venues, two for bigger brands.
- Use your own photos and your brand colours.
- Export as a PDF under 5 MB so it opens easily on WhatsApp.
- Add the month and year so venues know the stats are current.
Your Fleek Dubai profile and link-in-bio page can work as a live media kit too: it shows your photos, follower count, bio and activities in one mobile friendly link.
FREQUENTLY ASKED
Do micro influencers need a media kit?
Yes. It is even more useful for smaller creators because it highlights local reach and engagement, which is where micro influencers usually shine.
Should I put prices in my media kit?
Either works. Listing prices saves time; 'rates on request' gives you room to adjust per venue. Always be clear what each package includes.
How often should I update it?
Monthly, or whenever your follower count or engagement changes noticeably.
Is a link better than a PDF?
A link is always up to date and easy to share on WhatsApp. A PDF is better for formal brand pitches. Many creators keep both.